We have seen this all too often: bookings in one system, memberships in another, communication somewhere else. Too many golf clubs and operators are still running on disconnected tools. This creates friction, limits visibility, and absorbs time that should be spent on members and operations.
We built Horizon to fix that.
What we do
We design and deploy integrated systems that turn a golf club’s website into its operational core.
One platform connects:
bookings
memberships
events
clubhouse activity
communication
revenue
Everything works together.
Everything updates in real time.
Our vision
Golf operations are shifting. Clubs that continue to stack tools and manage processes manually will slow down, lose visibility, and struggle to grow.
Clubs that move to integrated systems will operate with more clarity, less friction, and stronger member relationships.
We’re building that transition. Not as software alone, but as a complete operational model.
Meet the management team
Founder & Managing Director
Dewi Merckx
Driven by a constant pursuit of clarity, structure, and progress within the game of golf, Dewi focuses on challenging established norms while respecting the foundations of the industry.
His approach combines operational understanding with a forward-looking mindset, always seeking to connect tradition with meaningful innovation.
With a strong belief that sustainable progress starts with deep understanding, he continuously questions, refines, and builds toward better systems and stronger institutions.
Motivated by new challenges and grounded in real-world experience, he cultivates relationships and environments that contribute to the long-term evolution of golf.
Areas of expertise:
golf marketing management, golf education, golf club management, agronomy, digital, golf operations, greenkeeping, water management
Marketing Director
Sophie Lacroix
Sophie Lacroix is an operations and strategy specialist in the golf sector, specialising in transforming club business models in the digital age.
As Account Manager for France and Belgium at Toptracer, she supports golf clubs in integrating high-value-added technological solutions designed to boost player engagement, footfall and the overall profitability of the clubs.
A graduate of the CMAE (CMDip) programme and a member of the AF Golf Clubs Commission, Sophie has developed a clear vision: to connect clubs, data and the customer experience to create the golf models of tomorrow.
Through Horizon, she is working to shape a new generation of high-performing, profitable and connected golf courses.
Areas of expertise:
golf marketing management, golf education, golf club management, digital, golf operations
